They say great ideas in marketing are the ones already successful elsewhere, and taken to places which may not have them. Hmm, define “great idea!”

On the heels of a UK travel agency marketing a controversial memorial cruise marking the 100^th anniversary of the ill-fated Titanic, an American company is also offering a Titanic centennial cruise. Based in North Carolina the Willtiger Corporation is hosting the “Voyages! Titanic 2012” cruise on the 682-passenger Azamara Journey. Royal Caribbean’s Azamara Club operates the ship, setting sail from Boston on April 9, 2012, lasting 9 nights. In addition, the cruise liner is the only ship to “receive a live video feed from a remotely operated underwater vehicle (ROV). Now, that’s bang for your buck.

The company says guests will have the opportunity to “immerse themselves in the history and experience of Titanic.”

Experience? We hope it’s not the entire experience.

Three memorial services and a wreath-laying will be held at the site where 1,500 people died in the freezing Atlantic waters after the so-called “unsinkable” vessel hit an iceberg.