The promo campaign for Magic Mike is in full swing and Warner Bros. is making it clear they’re aiming both barrels at their target female audience (and not their husbands or boyfriends). “Tell your boyfriend you’re going to book club,” advises one tagline for the film.
The film was penned by Reid Carolin based on the real-life experiences of leading man Channing Tatum when he worked the bump-and-grind circuit in Tampa, Florida as a 19-year-old aspiring actor and model. No less a luminary than Steven Soderbergh took on directing duties.
CLICK HEREfor Brave New Hollywood’s Soderbergh coverage.
Tatum and costar Matthew McConaughey made an appearance onstage at the MTV Movie Awards earlier this month to stoke the marketing fires—studly castmate Joe Manganiello even graciously showed up, bare-chested and in character as Big Dick Richie, to give all the gay, media and gossip blogs something to talk about (it worked).
“This is the best moment of my life,” gushed Elizabeth Banksas the men presented her with an award.
After months of teasing, Warner Bros. this past week released dozens of photos featuring Tatum, McConaughey and Manganiello as well as costars Matt Bomer and Alex Pettyfer “in various states of undress,” notes the Huffington Post.
The site applauds the fact that Warner Bros. “has fully embraced the shirt-optional spirit” of the film and has put together a photo gallery with the heads of the men cropped out and invited readers to guess their identity by their oiled-up abs
In the meantime, an anecdote has been surfacing about an embarrassing flub Bomer experienced at an early costume fitting. “I had never worn a thong before, so the first time I tried it I put it on wrong and my junk didn’t fit,” he told MTV News. “I had to call a wardrobe person in… and they’re like, ‘Yeah, your legs are in the wrong holes.’”
Soderbergh said Magic Mike was “one of the best ideas I’d ever heard for a movie. It’s sexy, funny and crazy, and a view into an interesting, exclusive environment most people never experience.”
Magic Mike is the selected closing night film at the LOS ANGELES FILM FESTIVAL.
It will then swings its mojo on June 29 across theaters in the U.S.
CLICK HERE for their official Magic Mike movie website.
CLICK HERE for Los Angeles Film Festival, and go see some good films